Alpha Analytics
Monitor email engagement with open rates, click tracking, and delivery metrics
Analytics
The analytics dashboard provides insight into how your emails are performing with metrics on delivery, engagement, and recipient behavior.
Dashboard Overview
The analytics view shows aggregate and per-email metrics:
Key Metrics
| Metric | Description |
|---|---|
| Total Sent | Number of emails sent in the selected period |
| Delivery Rate | Percentage of emails successfully delivered |
| Open Rate | Percentage of delivered emails that were opened |
| Click Rate | Percentage of opened emails where a link was clicked |
| Bounce Rate | Percentage of emails that bounced |
Open Tracking
Track when and how often recipients open your emails:
- First open timestamp
- Total open count per recipient
- Device and client information (when available)
Click Tracking
Monitor link engagement within your emails:
- Which links were clicked
- Click count per link
- Click-through rate by link position
- Recipient-level click data
What Is Tracked
Open and click tracking apply to every email Alpha sends: messages you compose yourself, scheduled sends, and automation emails alike. Both follow the tenant-wide switches under Settings: with open tracking off no pixel is added, and with link tracking off links are delivered unchanged.
mailto:, tel: and in-page anchors are never rewritten, so they keep working normally in the
recipient's mail client and do not appear in click statistics.
Filtering Analytics
Filter analytics data by:
| Filter | Options |
|---|---|
| Date Range | Custom start and end dates |
| Template | Filter by specific template |
| Recipient List | Filter by recipient list used |
| Status | Filter by delivery status |
Per-Email Analytics
Click into any sent email to see individual performance:
- Delivery status per recipient
- Open events with timestamps
- Click events with link details
- Bounce and failure reasons